Marko Štrba
CEO
Marko Štrba is the CEO and Founder of OOX Limited, leading the company with clarity, ownership, and disciplined execution. He builds scalable systems and independent teams, believing that strong culture comes from hiring people who don’t need to be managed.
Focused on financial discipline, rapid validation, and long-term adaptability, Marko drives strategy across game prototyping, mobile game development, and full-cycle production. He leads with calm accountability and a bias toward action over theory.
Q&A
Both. Strong systems create clarity. They define standards, align expectations, and allow a company to execute consistently. Over time, that consistency compounds into measurable results. Systems reduce noise and remove ambiguity.
At the same time, systems only evolve when people challenge them. When individuals think independently and question assumptions, the organization improves. A solid system makes work easier. Exceptional people make the system exceptional.
Ownership. If a predictable problem happens and we were not prepared, that responsibility sits with me. Leadership is not about taking credit when things go well, it’s about absorbing responsibility when they don’t.
If something breaks in a way that could have been anticipated, that’s a systems failure. And systems are ultimately my responsibility.
Quietly. Time in nature, long walks with my three dogs, and the occasional nap. Silence restores perspective.
Leadership requires constant decision-making. Resetting mentally allows for sharper judgment.
“If you don’t know to which port you’re sailing, no wind is favorable.”
Direction matters more than speed.
I don’t see life as highlights. It’s progress, setbacks, doubt, clarity. As the Zen story says: “Maybe.”
What feels like success today may not be long-term. What feels like failure often carries the lesson you needed. The key is staying grounded and continuing forward.
My academic path was cut short due to financial circumstances. That experience strengthened my accountability and pushed me toward entrepreneurship, ultimately leading to the creation of OOX Limited.
Because of that journey, I value resilience, ownership, and execution more than formal titles. Education matters. Hunger and discipline matter more.
Yes. I consistently invest in growth through conferences, industry discussions, mentorship, reading, and physical discipline.
Leadership requires exposure to new ideas, honest feedback, and intentional evolution. Growth is never accidental.
By hiring people who don’t need to be managed, and then getting out of their way.
At OOX, we hire for initiative and ownership. We document what works, remove what doesn’t, and trust the team to execute. Culture scales through behavior reinforcement, not bureaucracy.
Cash flow, burn rate, revenue predictability, and time from idea to playable prototype.
Rapid prototyping is one of our core strengths. We turn ideas into playable builds quickly, test them, and provide clear direction. Early validation reduces risk and unnecessary spend. Speed in validation creates immediate value.
By separating them intentionally.
Innovation requires room to experiment. Operations require consistency. Mixing the two creates chaos. We protect exploration time while maintaining disciplined delivery systems.
You don’t predict the future. You build adaptability.
Short feedback loops, financial discipline, strong talent, and market awareness create resilience. The company that adapts faster than the market shifts survives.
Learn to sell. Not manipulation, communication.
As a CEO, you are always selling: vision to investors, clarity to the team, opportunity to partners. If you cannot articulate value simply and honestly, nothing else matters.
Second, get uncomfortable early. Start something. Fail at something. Judgment is built through execution, not theory.