About OOX Limited
A Game & App Prototyping Studio for Fast, Scalable Products
OOX Limited is a game and app prototyping and development studio specializing in rapid prototyping, mobile game development, and full-cycle production. We help studios, startups, and product teams turn ideas into playable prototypes and scalable products.
We build playable prototypes in weeks, helping teams test ideas before committing to full production.
Our work combines design, engineering, and production into one streamlined process. We focus on building strong foundations early, so teams can validate ideas, reduce risk, and move forward with clear product direction. From the first playable prototype to long-term development, we build products that are ready for real users.
What makes us
stand out
Prototype-First Thinking
Most game and mobile app ideas start as assumptions. As a game development studio, we begin with game prototyping to turn those assumptions into evidence. Every prototype is built to answer real questions early, helping teams move forward with confidence instead of guesswork.
Structured Experimentation, Not Random Testing
We treat prototyping as a focused experiment, not a creative gamble. Each build starts with a clear hypothesis, defined goals, and measurable outcomes. By keeping the process structured, we help clients understand what works before scaling into full development.
Clear Scope and Fast Decisions
Strict timelines and clear constraints keep projects moving efficiently. At every milestone, teams get clarity on the next step, whether that means improving the concept, changing direction, or doubling down on what’s working. This approach saves both time and budget in the long run.
From Prototype to Full-Cycle Development
A strong prototype builds trust quickly. Once the direction is validated, we transition into full-cycle development, covering production planning, engineering, game art, and long-term support. Clients don’t need to start over, they continue with the same team and shared understanding of the product.
history
Our Game & App Development Studio's Story
From a small game & app development studio with stubborn ideas to a studio that actually knows what it’s doing, our history is shaped by steady growth, tough lessons and a lot of teamwork. Each milestone pushed us closer to creating the kind of work we’re proud to put our name on.
2020
The AR Experiment
Started with web projects and a small internal team. An AR initiative led to the first bigger collaboration, aiming for virtual stores and interactive AR experiences. The market didn’t grow as expected, but it taught an early lesson about timing and product-market fit.
2021
Entering Game Development
Shifted focus to mobile games and began building an original title while expanding the team. The first game took about 18 months, revealing how long cycles require heavy time and capital without early validation.
2022
Rethinking the Model
After finishing the first major project, the team explored co-development with other studios. This pushed us toward a more structured, data-driven approach using rapid prototyping, market testing, and MVPs before full production.
2023
Publisher Work and Industry Exposure
Working with larger mobile publishers provided insight into structured pipelines and higher production standards. Unity skills, art direction, and delivery processes improved, while the ambition for original titles stayed strong.
2024
Returning to Product Focus
With clearer production principles, the team prioritized original games again, guided by data, fast prototyping, and measurable validation. Growth continued, blending co-dev experience with internal product goals.
2025
Structured Growth
OOX evolved into a full game and app development studio with integrated Unity, art, tech, and QA teams, expanding by over 100%.
Today
Still building games and digital products with clarity, collaboration, and execution.
See Where We Work
Behind every project is a game and app development team that collaborates closely and builds with intention. Here’s a glimpse into our workspace, creative process, and the people who bring ideas to life.
What Our Clients Say
